German appliances maker inaugurates its 1st manufacturing facility


After setting up four factoriesworld-wide (3 in Europe and 1 in Malaysia) and selling more than 2.2million appliances in a year, Liebherr, refrigerator experts of German origin, on Tuesday inaugurated its manufacturing facility inIndia at the Shendra Industrial Park in Aurangabad of Maharashtra. The factory was inaugurated this evening by two of the LiebherrGroup's shareholders -- Dr Isolde Liebherr and Ms StefanieWohlfarth, in the presence of other dignitaries and dealers fromacross the country.

This is Liebherr's first refrigerator factory in India. Spread over 50 acres and with 350 employees, this facility isequipped with smart manufacturing features, processes and assetscapable of relaying accurate data and integrated traceability systemfor production planning and review. With production in full swing, the total production capacity isaround 5 lakh units a year. The domestic appliances product division manufactures refrigeratorsand freezers in five countries for domestic and commercial use,including India.

Liebherr believes that the demand for home appliances in India willgrow significantly in the next few years, primarily driven by astrong economic outlook.The growing demand, coupled with government support for the sector,has encouraged investments in this sector. 

Talking about growth potential of the Indian market, Dr Liebherrsaid, "India is an important growth market for us. We see a hugescope for cooling appliances in India, as the rapid changes inlifestyle have led to rise in demand of these appliances, whichmakes life more comfortable and easier. With the establishment ofthe new factory in India, we are able to offer our very best high-end technology to the Indian market."She added, "Our first factory was inaugurated in 1954 and the factthat it is still operational in Germany and producing a high numberof premium appliances is a true testimony to the quality standardsand performance-levels adhered by us.

"Speaking at inauguration, Radhakrishna Somayaji, chief Salesofficer, Liebherr Appliances India Private Limited, said, "Inkeeping with Liebherr brand values, our manufacturing strategy forAurangabad will be to deliver high quality appliances, establishglobal standards, employ the best team and partner with a world-class local supplier base. As experts in the B2C/B2B segment, weunderstood the requirements in India are different from that ofother parts of the world and hence it was advisable to manufacturein India, blending our German technology with an Indian flavour.
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